Building with hemp-lime (“hempcrete”) is about to get a visibility boost in popular culture after international clothing giant Patagonia completed filming a new short film that shines the spotlight on the hempcrete home-building of the Lower Sioux in Morton, MN.

Two long-experienced natural building experts are bringing the Carolinas—North and South—together to revive the region’s hempcrete building scene. April Magill, of Root Down Designs, an architect from Charleston, SC has partnered with North Carolina’s Tim Callahan, a legendary hemp-building pioneer who designed and constructed 10 hemp structures around Asheville, NC between 2009-2016.